Use of 'cookies'
What are cookies?
Cookies are very small text files stored on your hard drive. They uniquely identify your computer and allow us to store profile information, improve website security and help us to customise your website experience. A unique user identity is created which ensures that you are not required to re-enter login details as you move throughout the website. Time spent navigating the site is kept to a minimum.
Cookies are used to assist us in making our website and our emails work more efficiently as well as to provide us with business and marketing information. We use them to remember your preferences, for example what departure airport and language you select when booking a flight, when you leave the site and come back to use this information is then already pre-selected for you thereby generally improving your user experience.
What types of cookies are used on www.aerlingus.com?
(i) Strictly necessary cookies
These Cookies are essential in order to enable you to move around aerlingus.com and use its features, such as accessing secure areas of the website.
(ii) Performance Cookies
These Cookies collect information about how visitors use aerlingus.com, for instance which pages visitors go to most often, and if they get error messages from web pages. These Cookies don't collect information that identifies a visitor. All information these Cookies collect is aggregated and therefore anonymous. It is only used to improve how aerlingus.com works.
(iii) Functionality Cookies
These Cookies allow aerlingus.com to remember choices you make (such as your homepage, language, or travel preferences) and provide enhanced, more personal features. For instance, providing you with local airport pricing.
(iv) Targeting/Advertising Cookies
These Cookies are used to deliver adverts more relevant to you and your travel needs. They are also used to help measure the effectiveness of our digital advertising campaigns.
List of cookies used on www.aerlingus.com
JSESSIONID and BV_IDS:
The JSESSIONID and BV_IDS cookies are created/sent when a user 'session' is created. When you enter the homepage you are assigned a JSESSIONID cookie and similarly when you enter the booking process you are assigned a BV_IDS cookie. These are of a unique format so that information stored in one context will not be directly visible in another. Each assigned session has an associated timeout so that its resources can be reclaimed. For example, when purchasing a flight and also booking bags, car hire and insurance we will collect a number of articles in a virtual shopping cart and then finalize the shopping by going to the 'Purchase' page. In such a situation, it is vital to keep track of the current state of the users shopping cart, and a session ID is one way to achieve that goal. This cookie expires once you have closed aerlingus.com in your browser.
The 'country' cookie is sent when you select a particular Country from the homepage dropdown. This is stored on your computer so that when you re-visit the website your chosen country homepage is displayed by default, thereby making the page and content displayed relevant to you. This cookie expires 1 year after it is set, unless removed by the user.
Similar to the 'country' cookie, the 'homeAirport' cookie is sent when you select a particular City from the homepage dropdown. This is stored on your computer so that when you re-visit the website your chosen homepage is displayed by default, thereby making the page and content displayed relevant to you. This cookie expires 1 year after it is set, unless removed by the user.
Again the 'language' cookie is sent when you select a particular language option from the homepage dropdown. This is stored on your computer so that when you re-visit the website your chosen homepage is displayed in your preferred language by default, thereby making the page and content displayed relevant to you. This cookie expires 1 year after it is set, unless removed by the user.
This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase. This cookie is what’s called a 'persistent' cookie, as in, it is not set to automatically expire unless removed by the user.
'__utmb' and ''utmc':
The B and C cookies are brothers, working together to calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time when a visitor enters a site, while __utmc takes a timestamp of the exact moment in time when a visitor leaves a site. __utmb expires at the end of the session. __utmc waits 30 minutes, and then it expires. You see, __utmc has no way of knowing when a user closes their browser or leaves a website, so it waits 30 minutes for another pageview to happen, and if it doesn’t, it expires.
__utmz keeps track of where the visitor came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website. It expires in 15,768,000 seconds – or, in 6 months. This cookie is how Google Analytics knows to whom and to what source / medium / keyword to assign the credit for a Goal Conversion or an Ecommerce Transaction.
This cookie helps identify whether a visitor is new or returning. A 'returning' visitor is one that has previously visited any tracked page on the site within the last 5 years. The cookie expires 5 years from the date that it was set.
For more detailed information on cookies, visit www.allaboutcookies.org.
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